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Castilho Orgânicos. Brand Id
A full identity system for an organic produce distributor in Belo Hor…
8
Years in operation
4
People on the team
12
Max clients per year
News & Announcements
News & Announcements
2026-06-02
What Brand Strategy Actually Means for Small Businesses
The phrase 'brand strategy' gets used to mean almost everything. Positioning. Tone of voice. A mood board. A mission statement. A deck with a lot of circles on it. We have seen all of these presented as brand strategy, and most of them are not. Here is what it actually is, and why it matters before you spend anything on design.
Read more →2026-05-12
How to Brief a Branding Agency Without Wasting Anyone's Time
The brief is the most important document in a branding project. Not the final logo. Not the guidelines. The brief. A good brief produces better work in less time. A bad brief produces revisions, misaligned expectations, and a final result that nobody is quite happy with. Here is how to write one that works.
Read more →2026-04-28
Why You Should Check the Trademark Register Before Falling in Love With a Name
We have watched clients fall in love with a name, build a brand around it, print packaging, register a domain, and then discover that the name is already registered in their category at the INPI. It is an expensive and demoralising experience. It is also entirely avoidable. Here is what you need to know about trademark screening before you commit to a name.
Read more →Quick quiz
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About the shop
With respect
Founder, Established since 2018
Rafael Mendonça
Rafael Mendonçaça studied graphic design at FAAP in São Paulo, graduating in 2012, and spent five years at a mid-sized communications agency in Pinheiros before deciding that the briefing process there was broken beyond repair. He left in 2017, spent a year doing freelance identity work for small food and retail brands, and founded Magistrate 247 in 2018. He is obsessive about type: he keeps a running document of every typeface he has considered and rejected for a project, currently running to 340 entries. He also makes a very average sourdough loaf every Sunday, which the team tolerates with good humour.
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